Many business people are still under the impression that the main purpose of public relations is to generate free advertising by pumping out a lot of press releases.
Every good PR professional will tell you that this concept is false and misguided for two main reasons:
* PR is not free. Companies have to pay someone or some institution large salaries or the cost to develop and implement an effective public relations program.
* PR is not and never advertised.
The strategic objective of an effective PR program is to manage your consciousness in many different societies and the opinion of your organization and the management team. You can get public relations services from various online sources.
PR is a focused effort to obtain and maintain positive, the relationship continues with the individuals and institutions that affect certain areas of your organization's existence.
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A press release is the least convincing element in this overall effort. Public customers and others know you produced release and do your best to convince the media to publicize the information it contains.
The main objective of Public Relations
The main objective of an effective PR program solid to positively influence public lot – you market, legislators, analysts, journalists, editors, and many others. You want to lead them to maintain a positive impression of your organization and follow their activities.
To achieve this goal, you have to
* Cultivate positive relationships with the public.
* Make sure the "news" about your organization that you are producing really exciting news that should cover.
* Make sure your organization's actions will generate a positive response from the public.