Marketing is considered, as the main and important factor between the development of product and sales and executive leadership development programs is crucial. There are four main components of marketing which are product, price, place, and promotion. Some products with some specific features and benefits are taken up and promotional strategies along with leadership development and pricing are done with the help of advertising.

The location where the product will be best for launching is also considered in marketing so that better results can be derived. Along with these factors, different aspects of promotion are also considered and taken into consideration so that the product can be marketed in the best possible manner.

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As various factors of marketing are there, they are taken into use so that the product is launched in the market in a proper manner, which is aligned together with executive leadership development programs. There may be a marketing director or manager depending on the hierarchy of the organization.

The marketing head, director, or manager has to look into every aspect of marketing and implement the strategies so that products can be launched in the market. The areas of specialization in the executive leadership development offered by leadership coaching are taken into consideration so that proper marketing can be done in the best possible manner.

Proper statistical analysis along with executive leadership development is also performed so that they are implemented in the best possible manner. Surveys, testing, and research programs are implemented so that a particular product is launched in the market successfully and are a part of executive leadership development.