One of the most effective ways to grow your business is with marketing that is on-target, relevant, and customized to the needs of your customers. But who has the time and energy to do all those things?

Enter fractional content marketing, a new approach that allows you to access the services and expertise of subject matter experts and digital marketing teams without being in person. Fractional content marketing helps ensure every step you take is done right.

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A Brief History of Content Marketing

Content marketing is a strategic practice employed by businesses to create and distribute relevant, engaging, and valuable content to their audience.

The origins of content marketing can be traced back as far as the 1950s when magazines began using articles to attract readers. However, it wasn't until the late 1990s that businesses started utilizing digital technology to distribute and share content with a wider audience. As a result, content marketing has become an increasingly popular strategy for businesses of all sizes.

The History of Content Marketing:

In the 1950s, magazines began using articles to attract readers. 

However, it wasn't until the late 1990s that businesses started utilizing digital technology to distribute and share content with a wider audience. 

As a result, content marketing has become an increasingly popular strategy for businesses of all sizes. 

Today, content marketing is used by businesses of all shapes and sizes to build relationships with their customers and create a sense of community around their brand. 

Some common methods used by businesses today include blogs, social media, videos, infographics, and webinars.