Adapting the New Product Development Process to a Small Company in Canada

Most leading companies follow a structured and highly disciplined approach to new product development. These programs are normally modeled along the lines of Robert Cooper's Stage-Gate (TM) or PRTM co-founder Michael McGrath's PACE-Product And Cycle-time Excellence (TM) processes.

These processes are particularly effective at filtering a broad range of new ideas or initial product concepts into a portfolio of thoroughly vetted and properly resourced product programs.

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A Complete Guide to New Product Development Strategy Welp Magazine

The common features of the most popular NPD processes are

1) a review board consisting of the heads of the departments that provide resources to development programs,

2) a core team responsible for managing the development implementation consisting of individuals of various functional departments,

3) management reviews that take place at significant milestones during development, and

4) clearly defined objectives and deliverables required at each milestone/management review.

The development process is divided into several stages (for example, Concept, Business Case, Development, Testing, and Deployment), with the management reviews being the gates between stages.

Decisions at the reviews would typically be to move forward into the next stage of development, kill the program, or re-direct back to the current or previous stage with specifically defined objectives for stage completion.

Large companies have much to gain from following such processes. But what about smaller organizations? In reality, it is even more important for smaller companies to be vigilant in allocating their limited development resources. Practical accommodations, however, will need to be made when adapting the NPD process to a small company. 

In most small companies, there will be no dedicated product manager, or product management resources will be severely limited. This can affect the process in a number of ways. The product manager is normally responsible for writing the business case/plan, market research/analysis, competitive analysis, pricing, and researching/documenting product requirements.

In a study published in the Journal of Small Business Management, market analysis and market testing of new products were determined to be key to successful new product development, and these were the areas where small businesses were found to be most deficient. It is therefore critically important that these activities are not glossed over.

Creative Product Design Services

Creating concepts from scratch is one thing, but turning it into reality is another. You might have a lot of brilliant ideas for your next job, but if you do not have an expert product design history, then your thoughts are likely to stay in mind.

Dealing with professionals has become the most efficient way to start a successful advertising campaign using promotional products that are unique.

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The creative product design procedure is not always straightforward. You want to work with a group of creative talents with strong experience and knowledge of designing promotional goods in a wide assortment of businesses.

The very best product design services combine beauty and functionality to make sure that the resulting promo items are effective. You can depend on the expert product designers in their design studio to offer valuable input through each stage of the procedure.

Here is the very first step in promotional product design. After the client briefing, designers run brainstorming sessions to think of a guiding concept. They'll suggest ideas until they arrive in one new idea that reflects your brand and meets your goals.

This stage involves product research on probable materials to be used. The general costs of production are also calculated with the aim of obtaining the highest-quality substances while staying in the client's budget.