Posted on January 1, 2021
Onboarding Optimization: Engaging Users From the Get-Go
The main challenge for website owners and e-commerce entrepreneurs can be divided into three phases: user interaction, traffic (user attention), and conversions. Although the first job is best left to the marketing team, the second and third phases are closely related:
There is a high correlation between users with successful access and good conversion rates. This makes a lot of sense: users who are fully aware of all the possibilities of the Webapp and can rely on their navigation skills will likely care about the employee onboarding platform.
While conversions are the goal, you can't increase the percentage by focusing on the conversion activity itself. Consumers won't be persuaded to sign up for a service or buy a product by simply screaming louder than they have to.
Image Source: Google
The only way to get better conversion factors is to optimize the navigation flow that leads to the conversion point. Engaging consumers from the start is a key goal in this context. The statistics are clear: most users create an opinion about the website within the first 2.6 seconds of browsing.
A professional and attention-grabbing website design is an essential part of initial user engagement. Clear, simple, but compelling content is just as important for a successful record. The third important aspect of user interaction is navigation.
User experience (UX) plays a central role in optimizing an onboard: the ease with which a user can navigate a website determines how comfortable he will be, which in turn determines how likely to continue using secondhand. This makes us uncomfortable – and feelings of recklessness and loss usually have this effect.